Training & Events

Adding Value for Clients

The first question that is often asked is:
is it that your customer wants?

We believe that it is first about identifying the true WHY of your customer.

You build passion and long term relationships not on basis of your product –your what-, but on basis of why you do what you do.  
It is your passion and emotion that mobilises people, not just some fancy product .

Successful people and organisations set and communicate from the inside out. They start with the why:
What makes you tick is what makes people stick.
That is customer loyalty in optima forma. 

We share with you the tools and strategies to assure that your service, product and organisation are truly aligned with the deepest and most fundamental needs and desires of your customer. 

Off course, just like all of our training events, this will also be a mind blowing and unique experience....
We play some of our most renowned games to experience how challenging it is to discover true customer needs.
We are here to serve you, so hope to see you soon.

Upcoming Events

Currently, there're no trainings or events scheduled.

Bookings & Enquiries

You can contact us 24/7 for all your questions

 “We have re-evaluated the way we listen to clients. Now we truly know how to listen to customers and in turn understand the market better. It really helped to think about the processes we incorporated and how the customer perceives them.”

Brochure Highford House

We would be delighted to send you our brochure